Warner Music Group and Polygon have introduced a multi-year partnership with LGND to determine a brand new collaborative, digital collectible platform known as LGND Music.
Based on a Dec. 6 announcement, “choose WMG artists” will have the ability to launch digital collectibles and join their followers to “particular content material and experiences.”
This collaborative announcement follows on from the WMG and OpenSea partnership introduced on Sept. 29, and solely additional provides to the narrative of huge labels receiving preferential therapy not provided to all different creators.
With this partnership, choose @warnermusic artists will launch their digital collectibles & join followers with particular content material & experiences✨
— LGND Music (@Lgnd_Music) December 6, 2022
The collaborative LGND Music platform will provide “a seamless, easy-to use on-ramp the place customers can simply purchase, personal & acquire music from all their favourite artists.”
LGND Music is ready to launch in Jan. 2023, and can collaborate with main dance label, Spinnin’ Data.